![]() ![]() Tijuana Flats also donates all of the profit from their Just In Queso hot sauce to local charities, such as the American Red Cross. In addition to the restaurants and hot sauce, the company also provides catering service. ![]() Wheeler also markets his own hot sauce, which is sold throughout the US, called “Smack My Ass & Call Me Sally.” Wheeler’s father also works for the company as well. ![]() ![]() Today, Tijuana Flats has more than 100 locations in 6 states and has 3,000 full time employees. He borrowed $20,000 from his parents and opened the first location in Winter Park, Florida. Wheeler was just out of college, however, and had no funds. Wheeler loved Tex-Mex cuisine and wanted to start his own restaurant. “We believe we can get up to 350 units just in the region we are in,” Fitch said.ĪUA Private Equity is a diversified investment firm but does have past restaurant success with fast-food Mexican eatery El Pollo Loco, which has about 400 locations nationwide.Tijuana Flats was founded in 1995 by Brian Wheeler. Tijuana Flats is looking into new markets in areas such as Tennessee and Kentucky, as well as adding more locations in current markets such as Florida. Kaemmer will be CEO, and there will be no other management changes, according to a statement from the company.įitch said he doesn’t expect Tijuana Flats to start expanding rapidly but should keep near its current pace of about 14 restaurants a year, maybe slightly higher. With the deal, Wheeler will stay a member of the board. Tijuana Flats has grown from a small taco shop in Winter Park founded by University of Central Florida graduate Wheeler into a brand with 109 locations throughout the Southeast in Florida, Georgia, the Carolinas and Virginia. ![]()
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